About Joe Edwards

Joe Edwards – Images & Bio

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Contact Blueberry Hill at 314-727-4444 for more information.

Joe Edwards in a blue shirt, inside Moonrise Hotel. Joe Edwards Joe Edwards sitting at Eclipse restaurant. Joe Edwards at Eclipse restaurant.
For hi-res photos, click on individual photos to enlarge.

Full shot of Joe Edwards Joe Edwards at Moonrise Hotel. Joe Edwards in a blue shirt, inside Blueberry Hill. Joe Edwards

with Chuck Berry

peacock collectibles
Joe Edwards with his peacock collectibles
for the Peacock Loop Diner coming soon

Joe’s Bio

Joe Edwards creative vision, risk-taking and leadership have helped transform the Delmar Loop into one of the most vibrant restaurant, shopping, arts & entertainment districts in the United States. Dubbed the “Duke of Delmar” by St. Louis Magazine, he started out by opening the now nationally-renowned restaurant and music club Blueberry Hill in 1972.




Blueberry Hill was the first of a new era of unique owner-operated businesses in the area. His subsequent attractions include restoring the beautiful 1920s Tivoli Movie Theatre, the non-profit St. Louis Walk of Fame, The Pageant concert nightclub, the Pin-Up Bowl, Flamingo Bowl, and the sensational Moonrise Hotel with Eclipse Restaurant, the Rooftop Terrace Bar, and the New Moon Room. In September of 2014 he opens the 24-hour Peacock Loop Diner which will make the Delmar Loop a true 24-7 neighborhood.




Joe also has renovated numerous historic buildings and encouraged one-of-a-kind specialty shops, restaurants, and cultural institutions to make The Loop their home. Currently he is spearheading the effort to bring back to the area a fixed-track, vintage trolley system which should be up and running in Spring of 2016.




The American Planning Association designated the Delmar Loop “One of the 10 Great Streets in America.” Dine at one of the award-winning, multi-national restaurants. Immerse yourself in the rich social, ethnic, and cultural diversity of this Historic District.







  Born and raised in St. Louis. Eagle Scout.
  Graduated from John Burroughs School and Duke University.
9-8-72 Opened Blueberry Hill, St. Louis landmark restaurant & music club filled with pop culture memorabilia (with Linda Edwards)
1980 Co-founded The Loop Special Business District. Serves on the board. Chairs numerous Loop committees. Did dusk-to-dawn safety lighting survey, water spigots survey, trash receptacles and flower planters surveys and submitted master plans for implementation. Organizes and publishes annual Loop directory of businesses and arts organizations.
1988 Founded and chairs the non-profit St. Louis Walk of Fame. Stars honoring famous St. Louisans plus informative plaques summarizing their achievements and St. Louis connection make this unique walk enjoyable and educational. 140+ stars include John Goodman, Maya Angelou, Bob Costas, Miles Davis, Tennessee Williams, Chuck Berry, Stan Musial, Tina Turner, Charles Lindbergh, Ozzie Smith, T.S. Eliot, Yogi Berra, Betty Grable and Nelly. Set in the sidewalks of the exciting restaurant, shopping, arts & entertainment district called The Loop, it’s open 24 hours and is free.
11-8-92 Received the 1993 Elijah P. Lovejoy Award for distinguished commitment to human rights and justice in the St. Louis Community.
5-16-95 Received from St. Louis County a special proclamation citing his various projects and his dedication that inspired the revitalization of The Loop. The award, presented by County Executive Buzz Westfall, proclaimed May 16, 1995 “Joe Edwards Day.”
5-19-95 Restored and re-opened the Tivoli Theatre (built in 1924).
5-28-96 Selected to carry the Olympic Flame as a “Community Hero” torchbearer for the 1996 Olympic Torch Relay.
4-24-98 Received proclamation from Mayor Harmon of St. Louis. “Joe Edwards has provided the civic leadership and vision for the revitalization of city life and has maintained a strong presence and support for many cultural events in our community.” “Joe Edwards is recognized for his love of St. Louis, his respect for our unique heritage and his willingness to spearhead and support projects that celebrate St. Louis and represent all the good things that are possible for our city.” The Mayor proclaimed April 24–26 as Joe Edwards days.
12-98 Originated holiday lights in The Loop (24 garlands across Delmar), which add to the ambience of The Loop every November and December.
3-25-99 Received 1999 Community Service Award from Commerce Bank and the William T. Kemper Foundation (+ $8,000 grant for non-profit St. Louis Walk of Fame).
12-99 Named “St. Louisan of the Year” by St. Louis Magazine.
1-31-00 Named one of “100 Leaders for the Millennium” by St. Louis Business Journal.
9-27-00 Voted “Best St. Louisan of 2000” in Riverfront Times readers' poll.
10-00 Built The Pageant Building, a 50,000 square foot multi-use building that includes a nationally known concert nightclub, two retail stores and 14,000 square feet office space at 6161 Delmar. It signaled the extension of The Loop into the City of St. Louis and the bridging of the artificial City/County border.
10-19-00 Grand opening of The Pageant, a state-of-the-art 33,000 square foot concert nightclub designed for live music productions and special events. This 2,000+ capacity venue features superb sightlines and acoustics plus a balcony. (with Pat Hagin)
9-26-01 Picked “Best St. Louisan of 2001” by Riverfront Times editors.
6-02 “Show Me Award” from Gov. Holden and State of Missouri for building The Pageant Building that spurred redevelopment east of Skinker Blvd. in the City of St. Louis.
10-9-02 2002 Outstanding Alumnus Award (John Burroughs School) for extraordinary involvement in the St. Louis community.
5-10-03 Received “Key to the City of St. Louis” from Mayor Francis Slay at the ribbon cutting ceremony celebrating the re-opening of meticulously renovated 6172-78 Delmar building that was constructed in 1912. The day marked another milestone in expanding the vibrant Loop in St. Louis.
8-03 Arranged for the non-profit Regional Arts Commission to build its new headquarters building and gallery at 6128 Delmar in The Loop. Opened August 2003.
10-03 Renovated 6133 Delmar and leased to Big Shark Bicycle Co., the premier independent bicycle retail store in the Midwest.
11-17-03 Received the St. Louis Award. The St. Louis Award was established in 1931 to honor “the resident of metropolitan St. Louis who has contributed the most outstanding service for its development or […] shall have performed such services as to bring greatest honor to the community.”
12-12-03 Opened the Pin-Up Bowl, “The Original Bowling and Martini Lounge” at 6191 Delmar in The Loop.
12-20-03 Completed historic renovation of 6138–40 Delmar.
2-20-04 Completed historic renovation of 6142–46 Delmar.
3-3-04 Received the McReynolds Award from Missouri Preservation for work done in revitalizing The Loop and multiple preservation projects. Ceremony was in Jefferson City in the Missouri Capitol Rotunda.
4-1-04 Completed historic renovation of 6101 Delmar.
5-21-04 Received honorary degree (Doctor of Laws) from Washington University at the Sesquicentennial (150th) Commencement.
1-8-05 Recipient of the 2005 Distinguished Community Service Award from the Dr. Martin Luther King, Jr. State Celebration Commission of Missouri. (Dr. Bernice King, youngest daughter of Coretta Scott King and Dr. King gave keynote address at Harris–Stowe State College. Dr. Henry Givens, president, presided.)
5-14-05 Received honorary degree (Doctor of Fine Arts) from St. Louis University.
1-14-06 Originated the annual Loop Ice Carnival held every January.
5-3-06 Received the 2006 Community Betterment Award from the Missouri Growth Association.
5-13-06 Received honorary degree (Doctor of Humane Letters) from University of Missouri–St. Louis.
10-2-07 The American Planning Association in Washington, DC designated the Delmar Loop as one of 10 Great Streets in America. APA Great Places exemplify exceptional character {of} communities of lasting value. Other streets honored include: North Michigan Avenue, Chicago, IL; Ocean Drive, Miami Beach, FL; 125th Street, Harlem, NY; South Temple Street, Salt Lake City, UT; Canyon Road, Sante Fe, NM; Bull Street, Savannah, GA; Main Street, Northampton, MA; Monument Avenue, Richmond, VA; and St. Charles Avenue, New Orleans, LA.
12-14-07 Opened the Flamingo Bowl, 1117 Washington Ave. (downtown St. Louis)
4-2-08 Received Outstanding Missourian honor from the House of Representatives at the State Capitol during 94th General Assembly. Presented by Representative Rachel Storch.
6-11-08 Received Brotherhood Sisterhood Award from The National Conference for Community and Justice of Metropolitan St. Louis. The NCCJSTL promotes understanding and respect among all races, religions and cultures through advocacy, conflict resolution and education.
 9-25-08 Voted Best Citizen, Riverfront Times Best of Saint Louis Readers Poll.

Opened the Moonrise Hotel, independent, 125-room unique + boutique hotel in The Loop at 6177 Delmar. It includes the Eclipse Restaurant, meeting spaces, the Rooftop Terrace Bar and the New Moon Room.
www.MoonriseHotel.com       www.EclipseStLouis.com

6-14-09 Honored by the NAACP as one of the Most inspiring St. Louisans-Individuals whose ideas, talents, power, and ability to change people's lives for the better, has helped to shape and transform the St. Louis community.


St. Louis Mayor Francis Slay and SLDC Executive Director Rodney Crim awarded "Development of the Year" honor to the Moonrise Hotel.

    11-8-09  Delmar Loop Planet Walk dedicated as the newest educational attraction for The Loop. Joe Edwards arranged funding and three governmental approvals for this scale model of our Solar system (designed by Steve Walker).
    12-09 Honored by St. Louis Magazine as a "St. Louis Luminary" (People whose ideas glow so brightly, they illuminate a path for the rest of us.)
    5-17-10 On committee of stl250 to help plan 250th anniversary (1764-2014) of the founding of St. Louis.
    6-13-10 Saint Louis Argus (oldest African-American Newspaper west of the Mississippi River) honored The Loop Special Business District at the Distinguished Citizen Awards with a "Tribute to Neighborhoods Award" named for Joe Edwards.
    6-27-10 Honored by NAACP as one of the 25 Most Inspiring St. Louisans at Freedom Fund Dinner.
11-10 Orchestrated design, funding and installation of illuminated parking signs on parking garage and two parking lots.
    4-12-11 Elected president of the East Loop Special Business District.
7-29-11 Chuck Berry Statue (by sculptor Harry Weber) dedicated. ($100,000 project orchestrated by Joe Edwards and broadcaster Charlie Brennan)
12-5-11  Received "Pillar in the Community" Award from the Clayton Chamber of Commerce at Ritz-Carlton.
12-15-11  Served on Leadership Task Force for The Confluence Partnership. 
2010-12 Wayfinding Signage program throughout the region developed by the St. Louis Convention & Visitors Commission. Joe represented The Loop.
     6-3-12  Received Community Service Award from The Harvard Club of St. Louis
8-22-12 Appointed to Washington University's National Council for the Gephardt Institute for Public Service (Aug. 2012-present).
10-12 Orchestrated procurement, design and installation of whimsical Bicycle Racks throughout The Loop.
12-12 St. Louis Magazine's Power List: 100 People Shaping St. Louis Today. Referred to as "Duke of Delmar".

Re-Elected president of the West (U. City) Special Business District. (currently president of both districts)


Received "Ethic of Service Award" from Washington University. The award was created to honor WU community members who believe in and shape the future of our region. Honorees exemplify a character of service and giving to the St. Louis region. (Gerry & Bob Virgil hosted the reception and dinner.)


Recieved the lifetime achievement award from the Landmarks Association of St. Louis for his work in historic preservation and community revitalization.


Suggested and orchestrated installation of electrical outlets at the tops ofthe green 13’ high light poles in The Loop, so decorative whitelights could be installed in trees to add a glow and add to the warm, inviting ambience of The Loop all year.


Opened the Peacock Loop Diner, a one-of-a-kind 24-hour restaurant serving classic diner fare plus spiked milkshakes and vegetarian dishes.  Located at 6261 Delmar in The Loop, along with the Moonrise Hotel, it makes The Loop a true 24/7 neighborhood.  The Peacock Diner’s décor is visually striking from the 11-foot wide neon sign, whose feathers fan in and out 200 times an hour, to the display cases of peacock memorabilia and old-time diner ephemora plus the rotating Carousel of Love booth for special occasions. The Peacock Diner might be the greenest and most sustainable diner in the United States - it received LEED platinum certification. wwwPeacockLoopDiner.com

12-13-14  Received Mathews-Dickey Boys' & Girls' Club Sheer Elegance Award
2-19-15  First-place winner, for Peacock Loop Diner, of the 2015 Architect & Designer Award (St. Louis at Home) in Commercial Category: Restaurants. Juried by four nationally-known New York City designer / architects (designer Mario Buatta, architect Audrey Matlock, Domino creative director and editorial director Robert Leleux, and designer Marshall Watson)


Groundbreaking ceremony for $43 million Loop Trolley project - chair of the Loop Trolley Transportation Development District. He came up with the concept and started working on building a fixed-track, vintage trolley system in 1997.

The 2.2 mile route will run from the University City library east on Delmar Boulevard to DeBaliviere Avenue and then south on DeBaliviere Avenue to the Missouri History Museum and back. It will connect with two MetroLink stations (Delmar Loop and Forest Park). The colorful, electric trolley cars will operate in the exixting traffic lanes through The Loop and a single dedicated track along the rest of the route.


Ridership projections on the trolley are 350,000+ annually. It will connect The Loop and the 12 million visitors to Forest Park attractions. The system will be an economic stimulus for this designated redevelopment area. It will further stabilize the neighborhood and improve the quality of life for people that live and work in this exciting, diverse urban area.

It can be a prototype for growth and stabilization in other neighborhoods in the region. not only can the trolley be an attraction; it can be a source of pride for the metropolitan area. It will begin operating later in 2016.

4-26-15 Named "Best Local Hero" by the St. Louis Post-Dispatch in 2015
6-9-15  Received Legacy Award from St. Louis County NAACP

The Loop, where diversity is embraced, is possibly the most vibrant

restaurant, shopping, arts & entertainment

district in the metropolitan St. Louis and the central Midwest


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